He also received over $230,000 from his parents to invest in the business. In 2004, the company sold its first camera system, which used 35 mm film. Digital still and video cameras were later introduced. As of 2014, a fixed-lens HD video camera with a wide 170-degree lens was available two or more can be paired to create 360 video. On June 4, 2014, the company announced the appointment of former Microsoft executive Tony Bates as president reporting directly to Woodman. In January 2016, GoPro partnered with Periscope for live streaming. Īfter growing the number of employees by more than 500 in 2015, the company responded to weak sales in the fourth quarter by cutting about 7% of its workforce (100 workers) in January 2016. In November 2016, the company announced it was laying off an additional 200 employees in an effort to reduce costs. The company also announced that President Tony Bates would be stepping down at the end of 2016. 270 more employees were laid off in March 2017, and 250 additional layoffs followed in January 2018, bringing the company's workforce to "just under 1,000". Īt its peak, a share of GoPro was valued at $86, but on March 26, 2018, only $4.81. īecause of the COVID-19 pandemic in 2020, GoPro laid off more than 20 percent of its workforce - over 200 employees. On March 30, 2011, GoPro acquired CineForm. The acquisition included the CineForm 444 video codec used in the film Slumdog Millionaire. The company claimed that the codec "makes HD and 3D editing faster and more convenient without sacrificing image quality". It was incorporated in the company's 3D Hero System shortly after the acquisition. In March 2013, GoPro issued a DMCA takedown notice to website, which had posted a review of its product, citing trademark use as a breach of copyright. This notice was retracted 10 days later, citing "erroneous enforcement". ![]() On April 28, 2015, GoPro acquired Kolor, a spherical media and virtual reality startup based in Chambéry, France. Kolor were developers of Autopano, Autopano Video and Panotour. #PIXEL 3 COMPANY OF HEROES 2 BACKGROUNDS PROFESSIONAL#Īfter September 14, 2018, Kolor products will no longer be for sale and Kolor products would no longer receive updates.
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